With over 35 year’s trading experience, Henlow Building Supplies is no stranger to listening to its customers. With an increasing number requesting some sort of loyalty discount as repeat customers over the last year, the directors began a manual system of loyalty card.
Without any promotion or advertising, over 100 customers have signed up for the scheme. However, it relied on each member of the sales team having a very good memory, and made for a cumbersome process, manually inputting each agreed discount. It also made human error a very real possibility.
As existing clients of ours, the directors gave us a call to talk it through. The UniTrade system was instantly able to accommodate their requests, and Henlow has now been able to issue cards and key fobs to its regular customers to grant them automatic – and fully tailored – discounts.
Every customer is different, and buys different quantities of different materials. Therefore Henlow is now able to offer a range of discounts to each customers based on their purchasing habits: a carpenter, for example, might qualify for a certain discount on general building supplies, but a higher discount for timber and tools. A painter and decorator will have different needs to a bathroom fitter, and so on. Each card is linked to the system, so with a simple scan or swipe, the full buying history is available to any member of the sales team, and the bespoke discount will be applied. No hassle, no manual input – and no human error.
Director Chris Curson is very pleased with the time-saving system so far. He says, “We are hoping to roll it out officially in February, but have been delighted with it so far. It makes it easy for every member of the team to handle any customer enquiry, with no need to dig through lots of records.”
The loyalty card is not the only new measure that Henlow has implemented recently. Within the last couple of months it has also started using the market-leading Paxar handheld scanning and printing device.
Stock-taking and repricing shop-floor or warehouse products is always time consuming, as we all know. The new handheld device links to the UniTrade system, so it automatically updates the whole system with whatever has been scanned from the shop floor, warehouse or stock yard. Labels for repricing can be printed off on the spot, saving a lot of time and duplication of effort.
Thanks to its integration with the main system, it enables a real-time, accurate overview of all stock to be instantly accessible. Chris says, “We are moving towards a rolling stock-take system which will save us all a huge amount of time. It’s early days but so far we are very hopeful it is going to be a fantastic tool which will save time and effort, and avoid errors in copying the information across.” The device also has a purchasing function, enabling the user to instantly create purchase orders for scanned products, which again can save a lot of time and hassle.
Chris has also been very complimentary about our input throughout these projects. He says, “We started working with Ten-25 because we thought they offered excellent value for money, and have been really pleased with the service. The system is very flexible and has grown with us, and we have a good relationship with the people there. They are always responsive and we know they really listen to what we have to say.”
So, thank you Chris! We are delighted to be able to help our clients to provide a superior service to their own customers, and to make their lives that little bit easier.